EINAR STEF

About

Einar Hrafn Stefánsson

I'm Einar Hrafn Stefánsson (also known as Einar Stef).

I build brands, products, and stories that people actually remember.

Part strategist, part creative, part musician, I spend my time turning complicated ideas into things that feel simple, distinctive, and human.

My work spans branding, positioning, digital products, campaigns, and the occasional ambitious side project. I'm especially interested in the space where culture, technology, and user experience overlap.

Based in Iceland.

Occasionally roasted by British television personalities:

"The slowest stripper in the world." — Graham Norton
"The most embarrassing child of a prominent political figure you've ever seen." — John Oliver
"Not exactly Bucks Fizz." — Alexander Armstrong

CV

Menntun / Education
2012 – 2015
Háskóli Íslands / University of Iceland
BS in Business Administration (Marketing & International Business)
2010 – 2011
School of Audio Engineering (SAE)
Audio Engineering Diploma
2007 – 2010
International School of Brussels
International Baccalaureate (IB) Diploma
Reynsla / Experience
2025 –
Reon
Marketing Director
2024 – 2025
Blikk hugbúnaðarþjónusta hf.
Marketing Director
2024
Arnar&Arnar (Hönnunarstofa)
Project & Business Manager
2023 – 2024
Píeta samtökin
Marketing & Promotion Manager
2022 –
Bashar Murad
Drummer, Songwriter, Producer, Manager
2021 – 2024
Háskólinn á Bifröst
Lecturer — Marketing & Promotion in Creative Industries
2020 – 2023
Íslenski dansflokkurinn / Iceland Dance Company
Marketing Director
2017 –
Svikamylla ehf. (Relentless Scam Inc.)
Managing Director — Record Label, Event Managing
2017 – 2019
Ölgerðin / Red Bull
Marketing Specialist & Event Manager
2016 –
Hatari
Drummer, Songwriter, Producer, Manager
2015 –
Vök
Multi-instrumentalist, Songwriter, Producer
2014 – 2015
Borgarleikhúsið
Technician
2012 – 2017
Freelance Sound Engineer
Hljóðmaður
Tungumál / Languages
English, Íslenska, Français

Awards

Acknowledgements
2019 Outstanding Young Icelanders (JCI Iceland) — Cultural Achievement
Awards
2021 FÍT Silver Award for CD/Vinyl — NEYSLUTRANS, Hatari
2020 FÍT Gold Award for poster design — Iceland Dance Company
2020 Icelandic Music Awards, Pop Album of the Year — Vök
2020 Icelandic Music Awards, Performance of the Year — Hatari at Eurovision
2020 Icelandic Music Awards, Music Video of the Year — Hatari — Hatrið mun sigra
2020 Icelandic Music Awards, Songwriter of the Year — Vök
2020 Grapevine Music Awards, Song of the Year — Hatari — Hatrið mun sigra
2020 Grapevine Music Awards, Audience Choice Award — Hatari
2020 Sögur Children's Awards, Song of the Year — Hatari — Hatrið mun sigra
2020 Sögur Children's Awards, Artist of the Year — Hatari
2019 Icelandic Music Awards, Artist of the Year — Hatari
2019 Grapevine Music Awards, Shout Out Award — Háskar
2018 Icelandic Music Awards, Electronic Album of the Year — Vök
2018 Grapevine Music Awards, Best Live Act — Hatari
2017 Grapevine Music Awards, Best Live Act — Hatari
Nominations
2022 Icelandic Music Awards, Album of the Year — Vök
2021 Listeners' Choice Awards, Video of the Year — Hatari — Engin Miskunn
2020 Icelandic Music Awards, Song of the Year — Hatari
2020 Icelandic Music Awards, Lyricist of the Year — Hatari
2020 Icelandic Music Awards, Songwriter of the Year — Hatari
2020 Icelandic Music Awards, Artist of the Year — Hatari
2020 Icelandic Music Awards, Singer of the Year — Hatari
2020 Icelandic Music Awards, Song of the Year — Vök
2020 Icelandic Music Awards, Lyricist of the Year — Vök
2020 Icelandic Music Awards, Artist of the Year — Vök
2020 Icelandic Music Awards, Music Video of the Year — Vök
2020 Icelandic Music Awards, Production of the Year — Vök
2019 Icelandic Music Awards, Pop Song of the Year — Autopilot, Vök
2019 Icelandic Music Awards, Rock Song of the Year — Spillingardans, Hatari
2019 Icelandic Music Awards, Music Event of the Year — Háskar
2019 Listeners' Choice Awards, Song of the Year — X, Hatari
2019 Listeners' Choice Awards, Newcomer of the Year — Hatari
2018 Icelandic Music Awards, Brightest Hope — Hatari
2018 Icelandic Music Awards, Electronic Song of the Year — BTO, Vök
2018 Icelandic Music Awards, Music Video of the Year — BTO, Vök
2018 Icelandic Music Awards, Album Cover of the Year — Figure, Vök
2018 Icelandic Music Awards, Electronic Song of the Year — X, Hatari
2018 Icelandic Music Awards, Artist of the Year — Hatari
2018 Icelandic Music Awards, Brightest Hope — Hatari
2017 Kraumur Music Award — Neysluvara, Hatari

Interviews

Reykjavík Grapevine The Matrix, Hummus And Pancakes: Einar Stef's Perfect Day Digital Trends The Audiophile — Vök Interview Tímarit Einar Stefánsson — Feature Vísir Interview — 2018 Reykjavík Grapevine Dancing In The Dark: Vök Turn To Pop Reykjavík Grapevine Figure Skating: Vök Test The Waters Vísir Interview — 2017

Contact

Einar Hrafn Stefánsson
Email
einar@einarstef.com
Location
Reykjavík, Iceland
Social
Swipe to explore

Musician, marketer
& all-round creative.

Vök

Musician & Marketer — Drums, Bass, Guitar, Songwriter, Producer
Vök — Icelandic dream-pop & indietronica. Signed to Nettwerk Music Group. Albums Figure (2017), In The Dark (2019), Vök (2022). Multiple Icelandic Music Award winners. Toured Europe and the US.

Hatari

Musician & Marketer — Drums, Songwriter, Producer, Manager
Hatari — Award-winning techno-dystopian performance art collective. Represented Iceland at Eurovision 2019 in Tel Aviv. Finished 10th with 232 points. Made international headlines by displaying Palestinian flags on live global television. hatari.is

Bashar Murad

Musician & Marketer — Drummer, Producer, Songwriter
Bashar Murad — Palestinian singer-songwriter and video artist and my long-time collaborator. We co-wrote and produced his Söngvakeppnin 2024 entry Wild West, which finished second with nearly 100,000 votes. Other songs we wrote together are Stone and ITSAHELL. Toured internationally from 2023–today as his drummer. basharmurad.com

Red Bull / Ölgerðin

Marketer & Concept Creator — 2017 to 2019
Red Bull / Ölgerðin — Marketing Specialist & Event Manager. Connecting music, culture, and extreme sports in Iceland and beyond.

Iceland Dance Company

Marketing Director — 2020 to 2023
Iceland Dance Company [Íd] — Iceland's foremost contemporary dance company. Creating and presenting world-class dance since 1973. id.is

Bifröst University

Lecturer — 2021 to 2024
Háskólinn á Bifröst — Teaching Marketing & Promotion in Creative Industries (BA) at Bifröst University. bifrost.is

Píeta samtökin

Marketing & Promotion Manager — 2023 to 2024
Píeta samtökin — "There's always hope." Iceland's leading suicide prevention and mental health organisation. Raising awareness, reducing stigma, connecting people to support. pieta.is

Blikk

Marketing Director — 2024 to 2025
Blikk — Iceland's first A2A payment solution. Building the future of direct account-to-account payments in Iceland. blikk.tech

Safe Space

Lead Marketer — 2025–
Safe Space — "One small step for you. One giant leap for your team." Creating a team-building tool that's out of this world. Anonymous, playful, and designed to help teams reflect and grow. safespace.zone

Reon

Marketing Director — 2025–
Reon — Building purposeful technology. Tækni með tilgang. Creating more togetherness through smart, human-centred digital products. reon.is